Aspirational Principles


Future return

We replace what we use with a greater return over time, ecologically, socially, and economically.



Successful future for human society is reliant on cooperation, rather than competition. We see no reason for our business to operate contrary to that principle. 


Redundancy and resiliance 

Each element of our operation serves many needs and so every need is met in many ways. Additionally, our growth comes primarily from ancillary strengthening as opposed to individual problem wack-a-mole.